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We are a full-service innovation strategy & design firm that specializes in positioning companies as the strongest and most impactful in their fields - conceptually, visually, and operationally.
Incipe Labs began out of frustration around the fact that this type of strategy work is typically inaccessible to impact-driven companies that prioritize purpose just as much as they do profit.
Our origins
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Our logo
The Incipe Labs logo is a symbol that represents the first letters of "Sapere Aude, Incipe" (the "S" on the left, the "A" on the bottom right, and the "I" striking through the middle, pointing towards the sky, towards progress). These were the first words of Immanuel Kant's essay: "What is Enlightenment?"and, before that, they were words within philosopher Horace’s book Epistles. Horace wrote:"dimidium facti qui coepit habet: sapere aude, incipe.” Translated, this means: “He who has begun is half done, dare to know, begin!”
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Investing in the long-term is typically de-prioritized. It's easier and more straight-forward to reward short-term gains and accomplishments, but this is not where the lasting impact is made. It takes wisdom to invest in the long-term. It takes wisdom and courage to prioritize investments you might not reap the benefits of before the deadline for the next quarterly report. Sometimes real impact is nuanced, and not easily measured. We exist to help you define, measure and track your success, so your goals can be 100% achieved.
Sapere aude, incipe.
Latin. Dare to be wise, begin it now.
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Our
methodology
Business methods usually preclude their visions, but the tools are right at our fingertips, and often all that's missing is the team to help a company navigate unpredictable waters.
We have seen what a difference it can make. A strong company strategy (ground in research) informs strategic field positioning, which informs internal resource management, which informs a strong external communications strategy. Over time, we’ve iterated on our methods as a firm. The process that has resulted has been repeatedly tested, and will set you up for your greatest success.
Large consulting firms typically charge hundreds of thousands of dollars for this type of strategy and resource assessment work, which often makes it out of reach for smaller impact-driven companies. This reality has always frustrated us. Strategy work that is critical to making the world a better place should not be inaccessible. Enter: Incipe Labs. We do innovation strategy and design work for impact-driven companies that care about effectiveness and prioritize purpose just as much as they do profit.
FIELD / MARKET CLARITY
- Best Practices Analysis
- Metrics Development
- Systems Mapping & Climate Assessment
SYMBOL EXPLAINED: the best practice triangles are scattered, but the strike is forging through, beginning to recognize which are important.
at each stage in the business journey
SYMBOL EXPLAINED: the best practice triangles are beginning to form the strike even moreso.
at each stage in the business journey
COMPANY CLARITY
- Company Business Strategy
- Company Operational Strategy
founder/CEO
Bethany Halbreich
Our team
We conduct a thorough and rigorous selection process to curate the best possible team for your project. Often, Bethany is managing the process, creating the base designs and strategy, and then the team helps research, implement and scale all work.
To elevate your project, we work with the best designers and strategists from around the world.
OUR TEAMS ARE CURATED BASED ON THE PROJECT AT-HAND.
Top 41 Business Trends
download the free guide
The Top 41 Business Trends eBook is the perfect resource for companies looking to innovate from within. This eBook covers the latest trends in tech, hospitality, education, finance, science and medicine, manufacturing and production, workforce and sustainability.
